Developing Reading Material for Elementary Students in Tourism Area by Inserting Local Culture

This research and development (R&D) aimedat 1) developing reading material for the fifth gradestudents of elementary schools in tourism area, and (2)investigating the quality of the material developed. Togather the data, this study used scoring rubric,questionnaires, observation sheets, interview guide,and test. This study used the development modelproposed by Sugiyono (2011) and was developed basedon the characteristics of good reading materialproposed by Tomlinson (1998). The results showed that(1) reading material was developed by involving someof local contents and (2) reading material had highvalidity and practicality and was proven to be effective.It then can be concluded that to make good quality of areading material, the development of it should involvelocal content and should be based on the criteria ofgood material.


INTRODUCTION
Learning English as a foreign language is very essential. This is due to the fact that English is internationally-used language that connects people around the world. A good English competence therefore has to be acquired. It becomes a great demand in Indonesia which has a lot of tourist destinations like Bali as well-known island around the world.
Buleleng regency is one of the regencies in Bali which has some great potency in tourism. The potency involves the remains of colonialism of Netherland, some old and magnificent temples, and etc. Those, of course, become the one of destinations that visitors must visit.
As people who live in an area which has world tourism destination, People in Buleleng regency is required to have competency in using English better than in other areas. Therefore, inhabitants in Buleleng regency are expected to be able to give correct information about Bali in English since it is the international language used in almost all countries. Therefore, they need competency in using English which is better to be done in early age.
However, the competency of English is not the only requirement of Balinese children. The knowledge of local culture is also needed to make them competent as the prospective tourism doers. In line with this idea, School-Based Curriculum (the curriculum implemented in Indonesia) states that the education in Indonesia should be based on the potency, development, and needs of the students and their neighborhood (BSNP, 2006). It means that Balinese culture, as one of the cultures in Indonesia, is important to be inserted in the education since Bali is a tourism object and almost all students are the prospective participants of tourism industry in the future.
Balinese culture can be inserted through Reading as one aspect of English. Reading is one of the four skills which is viewed as the most important language skill that should be developed in the classroom. Moreover, reading empowers the mind and expands the VWXGHQWV· XQGHUVWDQGLQJ RI WKH ZRUOG DURXQG WKHP. Besides, the insertion of culture through reading is also considered as an important point since the material will be contextual and it can DFWLYDWH WKH VWXGHQWV· SULRU NQRZOHGJH According to Pang et al. (2003:6), learning to read is an important educational goal for children and adults because the ability to read opens up new worlds and opportunities. It enables students to gain new knowledge, enjoy literature, and do everyday things that are part and parcel of modern life, such as, reading the newspapers, job listings, instruction manuals, maps, and so on. In line with this statement, Indonesian government has considered about the importance of reading in teaching English where they provide sets of standard competency and basic competency as the minimal requirements that should be achieved by the students in reading skills. According to Indonesian Standard of Education or BSNP (2006), reading in elementary school includes: 1) reading written sentences/ very simple texts with good pronunciation, pitch, and intonation, and 2) understanding the meaning of written sentences/ very simple texts with accurate, fluent, and understood way.
Based on the preliminary observation conducted in elementary schools in Kalibukbuk distric as one famous district in Buleleng regency, it was found that their textbooks were not contextual as expected by the students and the teachers since some of the material was not contextual. Further, the topics in the current textbook did not insert local references (culture) in which they were useful for the students.
Beside the results of evaluation to the books used by the students in Kalibukbuk, the classroom observations had also been conducted in two elementary schools in Kalibukbuk. The observations result showed that students of both schools did not understand the content of the reading material given by the teacher. They just kept silent when the teacher read the texts in front of the class. It may be caused by the language used in the texts since the language was beyond their comprehension level as the fifth grader. Without being VXSSRUWHG E\ WHDFKHU·V H[SODQDWLRQ LQ ,QGRQHVLDQ ODQJXDJH WKH\ could not understand at all about the content of the texts given. For example, the teacher read a text entitled 6FKRRO·V &DQWHHQ. Then after reading, she gave some questions related to the text. However, the students could not answer some of those questions.
The researcher also found some contents which were not DSSURSULDWH ZLWK WKH VWXGHQWV· SULRU NQRZOHGJH EHFDXVH WKH\ ZHUH not contextual for the students in Kalibukbuk. Those may be contextual for other students in other area but did not match with what the students in Kalibukbuk knew. Another thing, the language used was quite difficult to be understood by the fifth graders.
Based on the aforementioned statement, it is urgent to develop a reading material which involves local culture to solve those problems. It is urgent because by developing the reading material which involves local culture, the students are hoped to be able to improve their understanding about the material given since the material will be contextual and close with their culture and to be able to preserve the Balinese culture in the modernity of the globalization era. Therefore, the study is intended 1) to develop the culture-based reading material for the fifth grade students of elementary schools in Buleleng regency and 2) to investigate the quality of culture-based reading material for the fifth grade students of elementary schools in Buleleng regency.

LITERATURE REVIEW Culture
7KH ZRUG ¶FXOWXUH· comes from the Latin cultura stemming from colere PHDQLQJ ¶WR FXOWLYDWH· D WHUP WKDW KDV VRPH GLIIHUHQW meanings (Supartono, 2004:3). According to Louise (1987), there are several notable characteristics of culture that have been woven and rewoven into definitions and the theories upon which they are built. 1. Culture is learned. If it can be learned, it can be taught or acquired. 2. Cultures and cultural patterns change. It is more important to learn how to learn a culture or adapt to these changes than to learn the ´IDFWVµ DQG ´WUXWKµ RI WKH PRPHQW 3. Culture is a universal fact of human life. There is no human group or society without culture. Cultural patterns and themes are related to universal human needs and life conditions. 4. Cultures provide sets of unique and interrelated, selected blueprints for living and accompanying sets of values and beliefs to support these blueprints. Strong networks of relationships and meaning link these blueprints and values systems. These networks provide life support systems for those who interact within them.
5. Language and culture are closely related and interactive. Culture is transmitted in great part through language. Cultural patterns in turn are reflected in language. 6. Culture functions as filtering device between its bearers and the great range of stimuli presented by the environment. This filtering device is both protective and limiting. Intercultural communicators must traverse the boundaries of their own filtering systems or screens and enter the systems of others.

Culture-Based Learning
Culture-based learning can be said as a representation of contextual-learning approach. Contextually, the learning process should be relevant to the real situation and the culture where the learners are. The culture-based itself encompasses all principles, norms, and such practical orientation which exist among the society. This evidence then is used as the orientation in developing the reading material; culture-based reading material is referred to the use of material taken from Balinese culture. In line with this case, the learning process will be more beneficial and interesting for the learners in Bali since it directly applies their daily lives.
In relation to culture-based learning, according to Blaustein (2005, as cited in Westwood, 2008), activities and methods we use with young children should take full account of their relative immaturity, their need for a safe and secure learning environment, their desire for activity and hands-on experience, the value of play and exploration, and the importance of social interaction and talk. Children are encouraged to learn at their own rate and in their own way rather than being forced along by the pace of the curriculum. Early childhood practices respect and address individual differences among children, their readiness for different types of learning, their cultural backgrounds, their personalities and their learning preferences. In other words, teaching methods and curriculum content should be age appropriate, socially and culturally appropriate, and individually appropriate.
Based on constructivism theory developed by Piaget (in Richardson, 1997), every individual has his own definition toward his learning and he will relate it to his prior knowledge. A learner, moreover, will achieve such knowledge through the process of adding, modifying, renewing, and revising all the information during his learning. Constructivism theory also strengthens that every individual exactly bring along his prior knowledge during the learning. Having such relevance among the new information, the prior knowledge possessed, and both inner and integrated understanding will surely create a meaningful and an effective learning process. Brooks & Brooks (1993) state the culture-based learning which goes along with the constructivism theory will create such a very convenient learning process. A teacher is more playing a role as a professional educator; helping the learners to do some of the following things: 1. Seeing the relevance between principle of the subject matter and the different culture context. 2. Understanding all the subject matter and the culture where the learners are. 3. Actively participating in the culture-based learning process. 4. +DYLQJ WKH OHDUQHUV· NQRZOHGJH DQG H[SHULHQFH E\ YDU\LQJ WKH classroom activities. 5. Understanding the nature of culture as such community where the learners are being learned and as it is seen from the educational point of view. 6. Having an understanding and being competent to perceive all WKLQJV DURXQG WKH OHDUQHUV· GDLO\ OLYHV

Reading
Reading is about understanding written texts. It is a complex activity that involves both perception and thought. It is also said that reading consists of two related processes: word recognition and comprehension. Further, Pang et al. (2003) stated that learning to read is an important educational goal for children and adults because the ability to read opens up new worlds and opportunities. So, it enables students to gain new knowledge, enjoy literature, and do everyday things that are part and parcel of modern life, such as, reading the newspapers, job listings, instruction manuals, maps and so on.
Supporting the above explanation, Winch et al. (2006) appointed that Reading is the process of constructing meaning from a text, whether written or graphic, paper-based or digital. The text may be wholly-printed as in most novels, or contain visual elements such as illustrations, diagrams, maps, and graphs as in mRVW FKLOGUHQ·V books and many information books, magazines, and newspaper.
Further, Winch et al. (2006) stated that children begin moving along the road to literacy before they come to school. They begin the journey on the day they are born from the first time they hear a human voice. Talk leads them into making a range of meanings with spoken language and it leads them into written words and into books.
However, According to Ross et al. (1996), children who do not understand the important of learning to read will not motivated to learn. Learning to read takes efforts, and children who see the value of reading in their personal activities will be more likely to work hard than those who fail to see the benefits. It means that teacher should consider about these problems and should be willing to do some efforts to conduct the students to be well motivated in learning to read.

Criteria of a Good Material
Materials are defined as anything used to help to teach language learners. Materials can be in the form of a textbook, a workbook, a cassette, a CD-Rom, a video, a photocopied handout, a newspaper, a paragraph written on a whiteboard; anything which present or informs about the language being learned (Tomlinson, 1998).
According to Howard and Major (2005), there are six keys that participants need to take account when embarking on the design of teaching material for their learners, such as: In line with the guidelines of developing material, Tomlinson (1998: 7-21) explains some principles of second language acquisition relevant to the development of materials for the teaching of language. They are: 1. Material should achieve impact 2. Materials should help learners to feel at ease 3. Material should help the learners to develop confidence 4. What is being taught should be perceived by learners as relevant and useful 5. Materials should require and facilitate learner self-investment 6. Learner must be ready to acquire the points being taught 7. Materials should expose the learners to language in authentic use 8. 7KH OHDUQHUV· DWWHQWLRQ VKRXOG EH GUDZQ WR OLQJXLVWLF IHDWXUHV RI the input 9. Materials should provide the learners with opportunities to use the target language to achieve communicative purposes 10. Materials should take into account that the positive effects of instruction are usually delayed 11. Material should take into account that learners differ in learning styles 12. Materials should take into account that learners differ in affective attitudes 13. Material should permit a silent period at the beginning of instruction 14. Material should maximize learning potential by encouraging intellectual, 15. Material should not rely too much on controlled practice 16. Material should provide opportunities for outcome feedback However, not all principles above can be used in designing reading material because those are used when the material researchers want to develop the material in general which include four skills (listening, speaking, reading, and writing). The principles above should be summarized again and adjusted with the need of developing reading material.

Setting and Subject of the Study
The general setting of this study was elementary schools in Buleleng regency since the observation was conducted to the fifth grade students and English teachers while the specific setting was elementary schools in Kalibukbuk. The fifth grade students and the English teachers in elementary schools in Kalibukbuk were take as subjects of this study. Fifth grade students were chosen because the students in that level had known enough vocabularies to support them in understanding very simple reading text.
The object of this study was reading material where the content of the material was about local culture (Balinese culture) ZKLFK ZDV FORVH ZLWK VWXGHQWV· OLYHV VXFK DV WUDGLWLRQDO FOothes, traditional foods and drinks, animals which exist in Bali, parts of the body, and public places. The material was based on criteria of good EFL/ESL material proposed by Tomlinson.

Research Procedure
Since this present study purposed in developing the reading material for the fifth year students of elementary school, Research and Development (R&D) design was implemented. The steps in developing the reading material were (1) identifying potency and problem, (2) collecting data, (3) designing product, (4) validating design, (5) revising design, (6) administering product try-out, and (7) revising product.

Data Collections and Analysis
Generally, there were 5 methods of data collection used in this study; observation, interview, administering questionnaire, conducting tests, and document study. Meanwhile, the instruments used were observation sheet, interview guide, checklist, questionnaire, scoring rubric, and tests.
In this study, the data had been analyzed descriptively. The data obtained from observation, interview, and document study conducted in preliminary observation had been described qualitatively. It is to know the problem faced in real situation. The results of checklist for students were described quantitatively.
It was continued by analyzing the data from syllabus analysis. Those data were then described qualitatively in order to know the standard competency and basic competence of teaching reading for elementary school grade five.
After that, library research was conducted in order to gain the theories and empirical studies where they were used as supporting basis in this study. These results were also used as considerations in inserting Balinese culture to reading material developed. The data was described qualitatively.
In measuring the quality of the prototype being developed, the data gathered through some instruments was analyzed quantitatively. As stated previously, the quality of the prototype being developed could be measured through its validity (content and construct validity), practicality, and effectiveness.

FINDINGS & DISCUSSION Findings
The study was conducted by implementing the need analysis to know the potency and problems faced by the students toward their reading material. The results can be seen as shown in the following table. x All students in in Kalibukbuk liked English lesson, especially reading lesson x Almost all students in Kalibukbuk did not understand the content of reading material given by the English teacher since the content was not contextual for them x The topics were not appropriate with standard of themes in Indonesia Education 2 x All students in Kalibukbuk were very active during the instruction process x They did not understand the language used in the textbook x Some material was not appropriate with WKH VWXGHQWV· SULor knowledge 3 x All students were willing to follow all activities and often x They usually asked questions to the English teacher related to the x Some material was not contextual or about culture which tried to answer the questions given by the English teacher.
content and the language used in the material given by the teacher was close with VWXGHQWV· OLYHV 4 x They usually asked questions to their friends if they did not understand about a material x The features and activities provided were considered not appropriate to be taught to the fifth grader 5 x They did not understand the instructions of the exercises provided in the textbook x the grammar used, language used, vocabulary learning, sentences, and practices, provided in the book were too difficult for the fifth grader 6 x They felt the questions given were too dificult for them x The books contained long contents in every text and provided by limited assessment/activities Then, through library research, it was found the characteristics of a good material. Furthermore, the development of reading material was based on the potency of the students as well as the characteristics of good reading material. As the results, the development could be summarized as follow. 3) Containing topics about culture and contextual material 4) Using many different text types taken from many different types of sources 5) &RQWDLQLQJ VRPH IHDWXUHV ZKLFK DUH VOLJKWO\ DERYH HDFK OHDUQHU·V current state of proficiency. 6) Providing some vocabularies related to the topic Language Used 1) Formality of the language use 2) Easiness of students in understanding the language used 3) Simplification of the texts and instructions Activities and Assessment 1) Containing the students with choices of focus and activity 2) Providing activities which always require students to do something mentally or physically in response to texts 3) Providing opportunities for the students to use language for communication 4) Including activities which involve the learners in discussing their attitudes and feelings about the course and the materials 5) Including grammar practice 6) Providing the students with some questions related to the topic/texts The data about the quality of the reading material developed can be seen in the following table.

Discussion
Based on the data gathered in preliminary observation, the SRWHQF\ IRXQG GXULQJ UHDGLQJ OHVVRQ ZDV WKH VWXGHQWV· FRQIHVVLRQ that they like English. Moreover, they like reading lesson. These FRQIHVVLRQV ZHUH VXSSRUWHG E\ WKH WHDFKHU·V FRQIHVVLRQ GXULQJ WKH interview that the students in Kalibukbuk like to learn English and reading lesson.
The researcher also found that almost all students were very active during the instructional process in every English class. They were willing to answer some questions given by the teacher. They were also very active in every challenging activity given by the teacher.
Although the students stated that they did not understand the instructions of the exercises provided in the textbook, they often tried to answer the questions both from the teacher and the questions in the textbook. This could be seen as potency of the students since this was a good point for every learner to keep trying although they faced some difficulties in learning.
Based on the results of the preliminary observation, generally it can be concluded that some materials were not appropriate with the VWXGHQWV· SULRU NQRZOHGJH EHFDXVH VRPH RI WKH FRQWHQWV ZHUH QRW contextual for the students in Kalibukbuk. Even, the materials did not insert local references (culture) in which they were useful for the students.
Talking about something contextual, it has a close relationship with culture and prior knowledge. Winch et al. (2006) stated that ´SULRU NQRZOHGJH LV NQRZOHGJH WKDW FRPHV IURP WKH SDVW H[SHULHQFHV with the world and with other texts. What reader knows about a text before they begin to read influences their level of comprehension of WKDW WH[Wµ 6WXGHQWV QHHG SULRU NQRZOHGJH DERXt the topic of the text, the text type, the structure, layout and features, and vocabulary.
According to Pang et al. ´KDYLQJ PRUH SULRU NQRZOHGJH JHQHUDOO\ DLGV FRPSUHKHQVLRQ $ UHDGHU·V LQWHUHVW LQ D subject matter will also influence the level of prior knowledge. All of these participants are important to different degrees, depending on WKH UHDGLQJ WDVNµ /RRNLQJ GHHSO\ DERXW VWXGHQWV· LQWHUHVWV LQ OHDUQLQJ WR UHDG prior knowledge will affect their interest and to understand the importance of learning to read. According to Ross et al. (1996), children who do not understand the importance of learning to read will not be motivated to learn. Learning to read takes efforts, and children who see the value of reading in their personal activities will be more likely to work hard than those who fail to see the benefits. It means that teacher should consider about these problems and should be willing to do some efforts to lead the students to be well motivated in learning to read.
If the material on the current textbook provided some materials about Balinese culture, perhaps, those would help to DFWLYDWH WKH VWXGHQWV· SULRU NQRZOHGJH VLQFH WKRVH ZLOO EH FRQWH[WXDO for the students. Balinese culture is something that they begin with, learning with, and they live in every day.
Other problems found during the preliminary observation were the features provided in the current textbook were considered not appropriate to be taught to the fifth grader. Those features would be better if those were given to the junior high schools students seen from the grammar used, difficulties of words, sentences, and practices provided in the book. There were also some mistakes on grammar use in the textbook. The textbook also did not provide the students with choices of focus and activity. Everything in the textbook seemed had been set up chronologically without giving any choices for the students to follow based on their interests. Sometimes, one activity did not support another one or they stood alone to achieve different indicators. After a text, there was no question at all about the content of the text where sometimes, it was followed by other activities or was continued to another new material which did not have any relationship with the previous text but they were still put under the same theme.
Those were considered as problems since those were different with the criteria proposed by Tomlinson (1998) about good material for ESL and EFL learner. According to Tomlinson (1998:8), material should help learners to feel at ease. Most language learners benefit from feeling at ease and they lose opportunities for language learning when they feel anxious, uncomfortable or tense. The features provided in the current textbook were considered not appropriate to be taught to the fifth grader seen from the grammar used, difficulties of words, sentences, and practices provided in the book, the material could not help the students in teaching reading. It is possible that the students will feel reading is difficult for them since the grammar are confusing, the materials are unusual, and the practices are difficult. These will affect the students to avoid learning English at all since they feel uncomfortable with English as foreign language for them.
Therefore, looking at the problems found during the preliminary observation in reading lesson, the researcher tried to develop culture-based reading material. Reading material developed in this study was reading material for the fifth grade students of elementary schools in Buleleng regency. The material consisted of VRPH WH[WV ZKLFK ZHUH FRQWH[WXDO DQG ZHUH FORVH ZLWK WKH VWXGHQWV· daily lives. The texts were about general themes and some of them will be about Balinese culture. The language of the texts had been DGMXVWHG ZLWK WKH ILIWK JUDGHUV· ODnguage proficiencies. The texts were supported by authentic pictures to make easier for the students to understand the contents. The texts were also provided with some exercises such as multiple choices, true/false statements, vocabularies learning, studenWV· GLVFXVVLRQ VWXGHQWV· REVHUYDWLRQ FRORULQJ pictures based on the description given, grammar practices, etc.
During the development, researcher designed the material based on the new syllabus constructed. The syllabus consisted of Unit 1 Clothes, Unit 2 Animals, Unit 3 Foods & Beverages, Unit 4 Parts of the Body, and Unit 5 Public Places. In developing every unit, the researcher tried to find out some literature reviews through Library Research as the considerations to develop the activities in every unit. Through this step, the researcher found some appropriate activities to be involved in every unit. Those were Singing a song, Vocabulary Learning, Reading texts, Coloring Activities, Grammar Exercises, and Group Observation.
A product cannot be judged as having excellent quality when it is seen only from the contents involved. But it must be seen from other points such as the validity (Content and construct), practicality, and effectiveness of the product.
According to Nieven (1999, as cited in Nieven et al., 2007, validity of the product can be seen from its content and construct validity. In this study, the product can be said had fulfilled the content and construct validity. The development of the product had been based on the potency and problems of the students in reading lesson. Some literature reviews had been used as the considerations and sources in developing the prototype. Besides, the material of the product had been based on the criteria of good EFL/ESL material proposed by Tomlinson (1998). The product can also be said to have fulfilled the construct validity where the development itself consisted of some steps which had to be followed. The first step had connection with the second step and the next steps. The result of each step was used as the basis of revision toward the product and its supporting components.
To complete the explanation above, expert judgment toward the product had been conducted. Based on the results of expert judgment toward the prototype, the score given from all experts showed that the prototype had Good quality where the mean score of the experts was 4.25 and the criteria of Good FDWHJRU\ ZDV " 6U ,W PHDQV WKDW " 4.25< 4.485. As stated previously, practicality of the prototype was measured from the ability of the teacher in implementing the product LQ WHDFKLQJ DQG OHDUQLQJ SURFHVV VWXGHQWV· DFWLYHQHVV GXULQJ WKH implementation, and from the responds of the teachers and the students toward the product. Based on the result, the ability of the teacher in implementing the product was 4.6 where 4.6• Therefore, the ability of the teacher in implementing the product was categorized as Excellent. Another result found was VWXGHQWV· activeness during the implementation. Their activeness was 4.57 where 4.57• ,W PHDQV WKDW WKH VWXGHQWV ZHUH Yery active during the implementation of culture-based reading material. Based on the result gathered, the responds of the teachers and the students toward the prototype were 4.7 and 4.49 where 4.7 • DQG 4.49 • Therefore, both the teacher and students liked reading material very much.
Based on the explanation above, it can be said that generally reading material developed had excellent practicality since almost all scores were above 4.485. The aforementioned explanation toward the practicality also showed what happened with the English teacher and the students during the implementation of reading material. The teacher was very good in implementing the reading material and knew how to conduct the activities provided in culture-based reading material. Those were what had been expected by the researcher from the teacher during the implementation of reading material. The most important thing was the teacher liked the book. If an English teacher likes the reading material very much, she/he will be willing to do all things related with the implementation of it.
The effectiveness of the product was seen from the table 3 which was categorized as excellent. The results above also showed that the activities involved in culture-based reading material were effective in reading lesson. The effectiveness of the product also proves that the cultural contents involved in reading material aid the VWXGHQWV· FRPSUHKHQVLRQV VLQFH WKH FXOWXUDO FRQWHQWV DUH FORVH ZLWK WKH VWXGHQWV· SULRU NQRZOHGJH $FFRUGLQJ WR 3DQJ et al. (2003), having PRUH SULRU NQRZOHGJH JHQHUDOO\ DLGV FRPSUHKHQVLRQ $ UHDGHU·V interest in a subjectmatter will also influence the level of prior knowledge. Therefore, the cultural contents involved in the product KDG FDXJKW WKH VWXGHQWV· LQWHUHVWV DQG Fould also help them in reading.

CONCLUSION
Based on the findings, it can be concluded that the fifth grade students of elementary schools in Buleleng regency had some potency and problems toward the use of existing reading material. Those potency and problems later underlined the development of culturebased reading material where its development was based on the criteria of good material proposed by Tomlinson and it also had high validity and practicality and was proven to be effective to improve the reading competency of the students.