Strategic Planning for Educational Quality Improvement:  A SWOT Analysis Approach and Implementation

Abdul Nafi’ Al Labib; Nasyrul Syarif; H. Hamam

doi:10.30762/joiem.v7i1.7169

Authors

Abdul Nafi’ Al Labib Universitas Islam Tribakti Lirboyo Kediri
Nasyrul Syarif Universitas Islam Tribakti Lirboyo Kediri
H. Hamam Universitas Islam Tribakti Lirboyo Kediri

DOI:

https://doi.org/10.30762/joiem.v7i1.7169

Keywords:

SWOT Analysis, Quality Improvement, Strategic Management, ITAMA

Abstract

In strategic management, the most fundamental aspect is to conduct analysis from various perspectives, both internal and external, commonly known as SWOT analysis. Institute of Technology Al-Mahrusiyah (ITAMA) is the institution that established about two years ago and is striving to improve its educational management by using SWOT analysis as one of the methods to plan development steps. The selection of the research location at the Al-Mahrusiyah Institute of Technology is based on a primary consideration, namely the culture or habits in the community regarding the pesantren (Islamic boarding schools) which are very disciplined or strict, especially concerning time or diniyah (religious education) lessons. The factor of studying diniyah while pursuing college presents a unique challenge for ITAMA. Based on the analysis results, conclusions can be drawn. Based on the IFE analysis results; the Strengths score is 2.6 and the Weaknesses score is -2.8. Based on the EFE analysis results, it is known that the Opportunities for ITAMA scored 2.6, while the Threats score -2.4. In this case, ITAMA's position is speculative. From the SWOT quadrant mapping, it is known that ITAMA is in Quadrant III (Weakness–Opportunities). Based on the research findings, strategies for improving the quality of education at ITAMA have not yet been contextual and adaptive to the unique challenges faced by students, particularly regarding the balance between diniyah activities and technology courses. One indicator of the success of the SWOT analysis implementation can be seen from the increasing number of students who apply and are accepted at this institute.

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